Fees

Brand

The logo aims to represent Fees, a company that is trying to revolutionise the way people and companies organise their financial lives and share information, reinventing the management of expenses and documents.

Logo Design

The logo is represented by a bee, an animal fundamental to the survival of our ecosystem. The bee creates organised structures, i.e. hexagonal cells that serve as a 'larder' in which to store honey and pollen to ensure the survival of its hive.

The term Fees is a synonym of the word Invoice and can signify something to be paid, also very reminiscent of the onomatopoeic sound of the bee's buzzing ''Bzzz''.

The app logo with its modern flat appearance, therefore, represents a hexagonal bee, a place to store in an organised manner invoices, receipts etc…

Tools